#Denimheads: We Admire Raw Denim Enthusiasm on Reddit
When raw denim enthusiasts and denimheads team up on social media, the results can be profound. That’s because keeping up…
Blog Entry - Brands - March 19, 2014Categories for Brands
#Denimheads: We Admire Raw Denim Enthusiasm on Reddit
Dressed for Duress
Don’t be offended if basketball fans soon turn their backs on you. It’s almost that time of year in the…
Blog Entry - Brands - March 3, 2014
Tapping Into the Mind of the Well-Dressed Man: A Q&A With Adrienne Lofton, CMO of Dockers®
Crafting a creative marketing campaign is no easy task. Just ask Dockers® Chief Marketing Officer Adrienne Lofton. She’ll be the…
Blog Entry - Brands - February 18, 2014
Sourcing Dyneema’s Super Strength: An Interview with LS&Co. Fabric Innovator Neil Bell
Where do you go to find the world’s strongest fabric? The military, of course. That’s where Neil Bell found Dyneema…
Blog Entry - Brands - January 8, 2014
Deconstructing the Ex-Girlfriend
Editor’s note: After finding out about the new Levi’s® brand jean, the Ex-Girlfriend, we had to hear “the back story” from…
Blog Entry - Brands - January 6, 2014
Plays Well With Others
In case there was any doubt, it’s clear that Dockers® clearly plays well with others, particularly renowned designers. Check out…
Blog Entry - Brands - January 6, 2014
Our Bootcut Skinny is Different
When you search “bootcut” and “skinny,” you’ll find plenty of options, but the Levi’s® Bootcut Skinny jean is unique. Here’s…
Blog Entry - Brands - August 14, 2012
Bloggers: Levi’s® Curve ID Fits!
“All asses were not created equal.” That’s the memorable marketing phrase from the folks behind – ahem! – Levi’s® Curve ID,…
Blog Entry - Brands - August 23, 2010
OMG. It’s Curve ID!
Who knew the first internship of my professional career would land me in an OMG moment in the dressing room?…
Blog Entry - Brands - August 8, 2010
