Crafting a creative marketing campaign is no easy task. Just ask Dockers® Chief Marketing Officer Adrienne Lofton. She’ll be the…
Blog Entry - Brands - February 18, 2014
Where do you go to find the world’s strongest fabric? The military, of course. That’s where Neil Bell found Dyneema…
Blog Entry - Brands - January 8, 2014
Editor’s note: After finding out about the new Levi’s® brand jean, the Ex-Girlfriend, we had to hear “the back story” from…
Blog Entry - Brands - January 6, 2014
In case there was any doubt, it’s clear that Dockers® clearly plays well with others, particularly renowned designers. Check out…
Blog Entry - Brands - January 6, 2014
When you search “bootcut” and “skinny,” you’ll find plenty of options, but the Levi’s® Bootcut Skinny jean is unique. Here’s…
Blog Entry - Brands - August 14, 2012
“All asses were not created equal.” That’s the memorable marketing phrase from the folks behind – ahem! – Levi’s® Curve ID,…
Blog Entry - Brands - August 23, 2010
Who knew the first internship of my professional career would land me in an OMG moment in the dressing room?…
Blog Entry - Brands - August 8, 2010
