April Awesomeness
We told you this was possible—that three of the four teams in the final rounds of the NCAA basketball championship…
Blog Entry - Brands - March 31, 2014Categories for Brands
April Awesomeness
Marching in Style to the Championship
We’re keeping a close eye on the NCAA Basketball Tournament to see how far the Dockers® Game Day Khakis teams…
Blog Entry - Brands - March 25, 2014
#Denimheads: We Admire Raw Denim Enthusiasm on Reddit
When raw denim enthusiasts and denimheads team up on social media, the results can be profound. That’s because keeping up…
Blog Entry - Brands - March 19, 2014
Dressed for Duress
Don’t be offended if basketball fans soon turn their backs on you. It’s almost that time of year in the…
Blog Entry - Brands - March 3, 2014
Tapping Into the Mind of the Well-Dressed Man: A Q&A With Adrienne Lofton, CMO of Dockers®
Crafting a creative marketing campaign is no easy task. Just ask Dockers® Chief Marketing Officer Adrienne Lofton. She’ll be the…
Blog Entry - Brands - February 18, 2014
Sourcing Dyneema’s Super Strength: An Interview with LS&Co. Fabric Innovator Neil Bell
Where do you go to find the world’s strongest fabric? The military, of course. That’s where Neil Bell found Dyneema…
Blog Entry - Brands - January 8, 2014
Deconstructing the Ex-Girlfriend
Editor’s note: After finding out about the new Levi’s® brand jean, the Ex-Girlfriend, we had to hear “the back story” from…
Blog Entry - Brands - January 6, 2014
Plays Well With Others
In case there was any doubt, it’s clear that Dockers® clearly plays well with others, particularly renowned designers. Check out…
Blog Entry - Brands - January 6, 2014
Our Bootcut Skinny is Different
When you search “bootcut” and “skinny,” you’ll find plenty of options, but the Levi’s® Bootcut Skinny jean is unique. Here’s…
Blog Entry - Brands - August 14, 2012
Bloggers: Levi’s® Curve ID Fits!
“All asses were not created equal.” That’s the memorable marketing phrase from the folks behind – ahem! – Levi’s® Curve ID,…
Blog Entry - Brands - August 23, 2010
