The Truth — and Exaggerations — of LS&Co.
With a deep-rooted legacy spanning over 170 years, Levi Strauss & Co. has a rich history filled with impressive tales,…
Blog Entry - Heritage - June 11, 2024Categories for Heritage
The Truth — and Exaggerations — of LS&Co.
Reproducing the Oldest Pair of Blue Jeans
Levi Strauss & Co. made history on May 20, 1873, when it received a patent for its riveted pants, marking…
Blog Entry - Business - May 20, 2024
The Levi’s® Archives Goes to Milan
To mark Milan Design Week, earlier this month LS&Co. proudly unveiled Icons, Innovations & Firsts — Stories of Heritage and…
Blog Entry - Brands - April 14, 2024
Rose DeBruin, Denim Hunter
Denim hunting, where denim enthusiasts on the lookout for old denim explore surprising locations — old attics and walls, barns,…
Blog Entry - Heritage - March 21, 2024
A Roundup of Truckers in the Levi’s® Archives
The Levi’s® Trucker has become almost as iconic as our blue jeans, and today is one of the most copied…
Blog Entry - Heritage - March 3, 2024
The Story of Grafton Tyler Brown
This Black History Month we’re exploring the creative minds of LS&Co.’s Black creators. You’ve already learned about some members of…
Blog Entry - Heritage - February 25, 2024
How Levi’s® Became a Part of U.K. Mod Style
In the 1979 film “Quadrophenia,” protagonist Jimmy Cooper escapes the drudgery of his job by jumping on his scooter and…
Blog Entry - Heritage - February 11, 2024
Levi’s® Archives: More Than Denim
As the pioneer of the modern blue jean, it’s no surprise that we have a plethora of denim items in…
Blog Entry - Heritage - December 12, 2023
How LS&Co. Acquired Freddie Mercury’s 501® Jeans
It was 2 a.m. in San Francisco when I logged on to join “Freddie Mercury: A World of His Own,”…
Blog Entry - Heritage - October 29, 2023
Trucker, or Non-Trucker?
Pop quiz: What’s the name of the first Levi’s® riveted denim jacket? Hint — it’s not the Trucker. Though arguably…
Blog Entry - Heritage - October 17, 2023
