Categories for Heritage

Levi’s® as Art: Showcasing an American Art Form

In 1973, Billy Shire’s studded Levi’s® jacket and Anna VA Polesny’s embroidered Levi’s® shorts were selected as two of the…

Blog Entry - Heritage - November 14, 2019

Thirty years ago this week the Berlin Wall fell, marking an end to the Cold War. Over two million people…

Blog Entry - Heritage - November 7, 2019

To get you into the Halloween spirit, we’re revisiting our favorite advertisements of times past – ghost signs. These lingering…

Blog Entry - Heritage - October 31, 2019

A cowboy pulls a hot-foot prank on a barber to the great amusement of his buddies and the dismay of…

Blog Entry - Heritage - October 24, 2019

In John Ford’s 1939 Western “Stagecoach,” John Wayne lights up the screen as the Ringo Kid with full swagger –…

Blog Entry - Heritage - October 16, 2019

Our Fab Favorites asks LS&Co. insiders for the low-down on their top picks from the Levi Strauss & Co. Archives.…

Blog Entry - Heritage - October 2, 2019

For 30 years, the Levi Strauss & Co. Archives has preserved the legacy of a brand that revolutionized apparel and…

Blog Entry - Heritage - September 17, 2019

This week, the Bundeskunsthalle, Germany’s national museum of art, opens its latest exhibition that encapsulates the history of a city…

Blog Entry - Heritage - September 10, 2019

In the late 1800s, Levi Strauss & Co.’s blue denim copper-riveted overalls served as the unofficial uniform of working men,…

Blog Entry - Heritage - August 27, 2019

While digging in his backyard last year, Brye Dale made an unusual Levi Strauss & Co. discovery. Along with glass…

Blog Entry - Heritage - August 20, 2019