Categories for Heritage

Peace, Love & Bell Bottoms: Celebrating 50 Years of an Iconic Style

Fifty years ago, Jimi Hendrix took the stage at the Woodstock Festival in an outfit that would become the epitome…

Blog Entry - Heritage - August 8, 2019

Taiwanese-born Levi’s® fan Eugene Yeh travels the world in search of Levi’s® clothing. He has visited vintage stores from Bangkok…

Blog Entry - Heritage - August 2, 2019

Our Fab Favorites asks LS&Co. insiders for the low-down on their top picks from the Levi Strauss & Co. Archives.…

Blog Entry - Heritage - July 18, 2019

As CEO from 1984 to 1999, Bob Haas introduced several firsts while leading Levi Strauss & Co. During his tenure,…

Blog Entry - Heritage - July 12, 2019

May 20, 1873 marked an historic day: the birth of the blue jean. It was on that day that Levi…

Blog Entry - Heritage - July 4, 2019

In June of 1992, Levi Strauss & Co. became the first Fortune 500 company to offer domestic partner benefits, recognizing…

Blog Entry - Heritage - June 28, 2019

Twenty years ago, Levi Strauss & Co. transformed jean design by introducing an innovative new concept, three-dimensionality. The innovation grew…

Blog Entry - Heritage - June 13, 2019

Whether he was performing in a Mozart-inspired powdered wig or a Donald Duck costume, Elton John’s show looks are almost…

Blog Entry - Heritage - May 29, 2019

The world’s first blue jean made its debut 146 years ago this week. Two immigrants created this most American of…

Blog Entry - Heritage - May 23, 2019

Happy 501® Day! On this day in 1873, Levi Strauss & Co. officially received a patent for our riveted pants…

Blog Entry - Heritage - May 20, 2019