Twenty years ago, Levi Strauss & Co. transformed jean design by introducing an innovative new concept, three-dimensionality. The innovation grew…
Blog Entry -
Heritage
- June 13, 2019
Whether he was performing in a Mozart-inspired powdered wig or a Donald Duck costume, Elton John’s show looks are almost…
Blog Entry -
Heritage
- May 29, 2019
The world’s first blue jean made its debut 146 years ago this week. Two immigrants created this most American of…
Blog Entry -
Heritage
- May 23, 2019
Happy 501® Day! On this day in 1873, Levi Strauss & Co. officially received a patent for our riveted pants…
Blog Entry -
Heritage
- May 20, 2019
Violet Mutter, the great-grandmother of Levi Strauss & Co. employee Rebekah Davies, was born in 1921 and moved across the…
Blog Entry -
Heritage
- May 16, 2019
Yutaka Fujihara and Naoki Kawamata share a lot in common. They were both born in Japan. Both men are lifelong…
Blog Entry -
Heritage
- May 2, 2019
Customization is as much a part of our history as the rivet. When our riveted work pants, considered the first…
Blog Entry -
Heritage
- April 30, 2019
This month, the Levi’s® brand invited 28 artists, most hailing from New York, to Tokyo to create a pop-up art…
Blog Entry -
Heritage
- April 25, 2019
Every week, our Historian Tracey Panek shares throwback stories from the Archives and the company. Salesman Joe Frank had a…
Blog Entry -
Heritage
- April 18, 2019
Every week, our Historian Tracey Panek shares throwback stories from the Archives and the company. The Milwaukee Art Museum recently…
Blog Entry -
Heritage
- April 10, 2019