Categories for Heritage

Letters from a Genuine Levi’s® Dudeen

In 1939, Virginia Brookbush of Idaho Falls, Idaho, corresponded with Levi Strauss & Co. in letters, detailing vivid descriptions of…

Blog Entry - Heritage - March 7, 2019

If Levi Strauss were alive today, he’d be celebrating his 190th birthday this week. At Levi Strauss & Co., we…

Blog Entry - Heritage - February 28, 2019

When radio producer Ben Riskin first came upon a pair of Levi’s® 501® cutoff shorts at a Chicago thrift store,…

Blog Entry - Brands - February 22, 2019

Leo Hopkins began wearing Levi’s® in the 1940s when he purchased his first Harley-Davidson. A member of the Berkeley Tigers,…

Blog Entry - Heritage - February 20, 2019

As one of the oldest, most iconic American companies, Levi Strauss & Co. takes great pride in its heritage. Our…

Blog Entry - Heritage - February 15, 2019

Love comes in many forms, and Valentine’s Day is the perfect time to share some love for Levi’s®. To celebrate…

Blog Entry - Heritage - February 14, 2019

Alf and Marlene Roberts own a placer claim at the site of the historic Klondike Gold Rush. They’ve spent decades…

Blog Entry - Heritage - January 31, 2019

Hong Kong hosted its first-ever denim festival this month. I joined the celebration in Hong Kong where thousands of visitors…

Blog Entry - Heritage - January 23, 2019

When people ask me what it’s like being the historian for Levi Strauss & Co., I often say every day…

Blog Entry - Heritage - January 17, 2019

From our 501® Blues series in 1984 to last year’s Circles, one of the most watched spots of 2017, Levi Strauss &…

Blog Entry - Heritage - January 9, 2019