Categories for Heritage

A Mammoth Levi’s® Discovery in the Klondike

Alf and Marlene Roberts own a placer claim at the site of the historic Klondike Gold Rush. They’ve spent decades…

Blog Entry - Heritage - January 31, 2019

Hong Kong hosted its first-ever denim festival this month. I joined the celebration in Hong Kong where thousands of visitors…

Blog Entry - Heritage - January 23, 2019

When people ask me what it’s like being the historian for Levi Strauss & Co., I often say every day…

Blog Entry - Heritage - January 17, 2019

From our 501® Blues series in 1984 to last year’s Circles, one of the most watched spots of 2017, Levi Strauss &…

Blog Entry - Heritage - January 9, 2019

“Happy New Year to you all,” Levi Strauss wrote in a personal letter he penned in 1891. More than 125…

Blog Entry - Heritage - January 3, 2019

We’re highlighting the most viewed stories from Unzipped in 2018. It was our special collections, celebrity partnerships and homages to…

Blog Entry - Brands - December 20, 2018

Customers at the new Levi’s® Store in Times Square will find a few surprises for the holidays. Besides jeans and…

Blog Entry - Heritage - December 19, 2018

Our Fab Favorites asks LS&Co. insiders for the low-down on their top pieces in the Levi Strauss & Co. Archives.…

Blog Entry - Brands - December 13, 2018

Recalling her teenage years growing up in the New York, Christine Rucci remembers walking home every day in a school…

Blog Entry - Heritage - December 6, 2018

Welcome to our Holiday 2018 issue of From the Archives, a behind-the-scenes look at the ins and outs of the…

Blog Entry - Heritage - November 28, 2018