Categories for Heritage

A Trip Down Memory Lane With The Archives

As one of the oldest, most iconic American companies, Levi Strauss & Co. takes great pride in its heritage. Our…

Blog Entry - Heritage - March 9, 2018

Welcome to our winter 2018 issue of From the Archives, a behind-the-scenes look at the ins and outs of the…

Blog Entry - Heritage - March 1, 2018

From inventing the blue jean in 1873 to launching our Jacquard jacket in 2017, LS&Co. has always been an innovator…

Blog Entry - Heritage - February 15, 2018

Roll out the red carpet for one of cinema’s biggest events of the year – it’s officially Oscar season! As…

Blog Entry - Heritage - February 7, 2018

LS&Co. made history last fall when it launched the Levi’s® Commuter™ Trucker Jacket with Jacquard™ by Google, one of the…

Blog Entry - Heritage - January 18, 2018

As the Levi Strauss & Co. historian, I spend a lot of time immersed in the story of our founder…

Blog Entry - Heritage - January 4, 2018

We’re highlighting the best of the best of 2017 from across our Unzipped coverage, featuring everything from our biggest marketing…

Blog Entry - Brands - December 21, 2017

I was delighted to spend time recently reviewing the extensive photo collection in the LS&Co. Archives. The images range from…

Blog Entry - Heritage - December 14, 2017

The official reopening the Levi’s® store in the Dubai Mall—the world’s largest—called for a special gala. I recently traveled to…

Blog Entry - Heritage - December 6, 2017

Welcome to our Holiday 2017 issue of From the Archives, a behind-the-scenes look at the ins and outs of the…

Blog Entry - Heritage - November 29, 2017