The Levi’s® Archives Goes to Milan
To mark Milan Design Week, earlier this month LS&Co. proudly unveiled Icons, Innovations & Firsts — Stories of Heritage and…
Blog Entry - Brands - April 14, 2024To mark Milan Design Week, earlier this month LS&Co. proudly unveiled Icons, Innovations & Firsts — Stories of Heritage and…
Blog Entry - Brands - April 14, 2024Denim hunting, where denim enthusiasts on the lookout for old denim explore surprising locations — old attics and walls, barns,…
Blog Entry - Heritage - March 21, 2024The Levi’s® Trucker has become almost as iconic as our blue jeans, and today is one of the most copied…
Blog Entry - Heritage - March 3, 2024This Black History Month we’re exploring the creative minds of LS&Co.’s Black creators. You’ve already learned about some members of…
Blog Entry - Heritage - February 25, 2024In the 1979 film “Quadrophenia,” protagonist Jimmy Cooper escapes the drudgery of his job by jumping on his scooter and…
Blog Entry - Heritage - February 11, 2024As the pioneer of the modern blue jean, it’s no surprise that we have a plethora of denim items in…
Blog Entry - Heritage - December 12, 2023It was 2 a.m. in San Francisco when I logged on to join “Freddie Mercury: A World of His Own,”…
Blog Entry - Heritage - October 29, 2023Pop quiz: What’s the name of the first Levi’s® riveted denim jacket? Hint — it’s not the Trucker. Though arguably…
Blog Entry - Heritage - October 17, 2023Last week, the Levi’s® brand and the Queer Britain Museum debuted From The Levi’s® Archives: Icons in Denim — A…
Blog Entry - Heritage - October 1, 2023What historical Levi’s® artifact is 12 feet long, is named for a famous film and has copper rivets and a…
Blog Entry - Heritage - September 24, 2023