How LS&Co. Acquired Freddie Mercury’s 501® Jeans
It was 2 a.m. in San Francisco when I logged on to join “Freddie Mercury: A World of His Own,”…
Blog Entry - Heritage - October 29, 2023Categories for Heritage
How LS&Co. Acquired Freddie Mercury’s 501® Jeans
Trucker, or Non-Trucker?
Pop quiz: What’s the name of the first Levi’s® riveted denim jacket? Hint — it’s not the Trucker. Though arguably…
Blog Entry - Heritage - October 17, 2023
Icons in Denim: A Queer Perspective
Last week, the Levi’s® brand and the Queer Britain Museum debuted From The Levi’s® Archives: Icons in Denim — A…
Blog Entry - Heritage - October 1, 2023
Meet Shane: A Tall Tale from the Levi’s® Archives
What historical Levi’s® artifact is 12 feet long, is named for a famous film and has copper rivets and a…
Blog Entry - Heritage - September 24, 2023
When the World Became Levi’s® Country
While answering a recent query in the Archives, I came across an intriguing announcement that offered the perfect chance to…
Blog Entry - Heritage - August 20, 2023
Calico 501® Artifacts Donated 75 Years After Discovery
Barbara Hunter Kepon was a teenager when she and her friends took a weekend camping trip to the Mojave Desert…
Blog Entry - Heritage - July 17, 2023
Re-enacting Our Famous Two-Horse Pull
When Levi Strauss & Co. and tailor Jacob Davis received a U.S. patent for “An Improvement in Fastening Pocket Openings”…
Blog Entry - Heritage - March 27, 2023
501® Fab Facts: The Story of Selvedge
On May 20, 2023, the 501®, the world’s first blue jean, turns 150 years old. Blue jeans began as an innovative…
Blog Entry - Heritage - February 21, 2023
LS&Co.’s Uncovered Treasure
In September 1857, four years after setting up his business in San Francisco, Levi Strauss faced a major setback. S.S.…
Blog Entry - Heritage - February 13, 2023
Levi’s® for Feet: A Step Back in Time
LS&Co. historian Tracey Panek takes us behind the scenes of the original Levi’s® footwear. Levi’s® riveted denim jeans and…
Blog Entry - Heritage - January 5, 2023
