Categories for Heritage

Throwback Thursday: Keeping Up Appearances

Muslin, acid-free boxes, sturdy thread and heavy-duty sewing needles — all tools of the trade for preserving the most precious…

Blog Entry - Heritage - October 19, 2017

On Saturday Night Live’s season premiere a few weeks ago, the Levi’s® brand was featured in a spoof ad poking…

Blog Entry - Heritage - October 13, 2017

It’s as distinct as the “red Tab” or the Arcuate design on the back pockets of your Levi’s® jeans. The…

Blog Entry - Brands - October 5, 2017

1967 was a game-changer for the Levi’s® brand. So this week we’re looking back at some of our milestone moments…

Blog Entry - Brands - October 3, 2017

1967 was a game-changer for the Levi’s® brand. So this week we’re looking back at some of our milestone moments…

Blog Entry - Brands - October 2, 2017

When Doug Hansen made the trek to California from Maryland in 1970, he lamented having missed the Summer of Love…

Blog Entry - Brands - September 28, 2017

A concert. An art exhibit. An afternoon stroll through the city. A runway. There is much to be inspired by…

Blog Entry - Brands - September 26, 2017

For this fall’s collection, Levi’s Vintage Clothing® mined deep through our Archives of more than 20,000 rare and significant clothing…

Blog Entry - Brands - September 22, 2017

Heading to a museum? Then look out for Levi’s®! This fall, the brand is cropping up across the U.S. and…

Blog Entry - Heritage - September 14, 2017

At Levi Strauss & Co., innovation is woven into the fabric of our designs. Take our Levi’s® Commuter™ Trucker jacket,…

Blog Entry - Heritage - September 7, 2017