Categories for Heritage

Flashback Friday: Fair PlayFlashback Friday: Fair Play

From the county to the state, Levi Strauss & Co. exhibitions have been a feature at one of America’s favorite…

Blog Entry - Heritage - July 28, 2017

Throwback Thursday: Cowboy CoolThrowback Thursday: Cowboy Cool

Because Levi Strauss & Co. was born in the American West, cowboys were among the earliest wearers of 501® waist…

Blog Entry - Heritage - July 20, 2017

The 80-Year CoverupThe 80-Year Coverup

It’s been 80 years since Levi Strauss & Co. last exposed the copper rivets on the back pockets of our…

Blog Entry - Heritage - July 6, 2017