It was the height of Haight-Ashbury, a hippie mecca where flower children flourished in the grooviest fashions. Civil rights and…
Blog Entry - Brands - April 7, 2017
May 20 marks the birthday of the blue jean—the day in 1873 when Levi Strauss & Co. and Jacob Davis…
Blog Entry - Heritage - April 6, 2017
The acidic smell coming from the oak barrels was pungent against the fresh February rain. I escaped the downpour inside…
Blog Entry - Heritage - March 30, 2017
This year, we’re taking a special look at some of Levi Strauss & Co.’s top tops, which have been part…
Blog Entry - Heritage - March 23, 2017
SXSW is rocking this week at the Levi’s® Outpost in Austin where I tried on the new Project Jacquard jacket,…
Blog Entry - Brands - March 16, 2017
When Lady Gaga and Metallica recently took to the Grammy stage together, they harnessed the energy and excitement of a…
Blog Entry - Heritage - March 9, 2017
It may seem like a simple contribution in the larger journey toward gender equality, but Levi’s® truly pushed the envelope…
Blog Entry - Brands - March 8, 2017
On February 26, 1829, nearly 200 years ago, Levi Strauss was born in Buttenheim, Bavaria. Levi immigrated to America, became…
Blog Entry - Heritage - March 2, 2017
It’s small — smaller than your pinky fingernail. And it’s bright — a piece of fabric, a contrasting blip against…
Blog Entry - Brands - March 1, 2017
Levi Strauss had an indelible impact on the fabric of American culture — so much so that his name became…
Blog Entry - Heritage - February 24, 2017
