Happy 143rd, Blue Jeans!
On May 20, 1873 Levi Strauss and Jacob Davis were awarded a patent for a new garment: riveted work pants.…
Blog Entry - Heritage - May 19, 2016On May 20, 1873 Levi Strauss and Jacob Davis were awarded a patent for a new garment: riveted work pants.…
Blog Entry - Heritage - May 19, 2016Purchased behind a poker hall, these particular pair of pants have a storied past recounting 30 years of one man’s…
Blog Entry - Heritage - May 5, 2016Nothing signals the onset of warm weather like baseball. To celebrate America’s favorite pastime and our brand’s long history with…
Blog Entry - Heritage - April 28, 2016Shortly after a radio interview about my work as the Levi Strauss & Co. Historian, the host sent me an…
Blog Entry - Brands - April 21, 2016In celebration of the 30th Anniversary of Dockers®, we’re featuring some of the brand’s most interesting khaki heritage items on…
Blog Entry - Brands - April 14, 2016Before closing the doors at a Levi Strauss & Co. retail store on the East Coast, staff contacted me with…
Blog Entry - Heritage - April 7, 2016After interviewing former rodeo bull rider Shawn Edwards, whose final ride sent him into a 7-day coma, I was convinced…
Blog Entry - Heritage - March 31, 2016You can’t talk about the denim evolution without recognizing the birth of the blue jean. That credit goes to Levi…
Blog Entry - Heritage - March 30, 2016Whether you’re rocking out to your favorite indie group at your local bar or swaying to Springsteen at an arena,…
Blog Entry - Brands - March 25, 2016Following a recent visit to Russia, I traveled to France to continue sharing the story of the 501®–the world’s first…
Blog Entry - Heritage - March 24, 2016