Categories for Heritage

The Long “Loved” Romance of Levi’s® Cutoffs

Shortly after a radio interview about my work as the Levi Strauss & Co. Historian, the host sent me an…

Blog Entry - Brands - April 21, 2016

In celebration of the 30th Anniversary of Dockers®, we’re featuring some of the brand’s most interesting khaki heritage items on…

Blog Entry - Brands - April 14, 2016

Before closing the doors at a Levi Strauss & Co. retail store on the East Coast, staff contacted me with…

Blog Entry - Heritage - April 7, 2016

After interviewing former rodeo bull rider Shawn Edwards, whose final ride sent him into a 7-day coma, I was convinced…

Blog Entry - Heritage - March 31, 2016

You can’t talk about the denim evolution without recognizing the birth of the blue jean. That credit goes to Levi…

Blog Entry - Heritage - March 30, 2016

Whether you’re rocking out to your favorite indie group at your local bar or swaying to Springsteen at an arena,…

Blog Entry - Brands - March 25, 2016

Following a recent visit to Russia, I traveled to France to continue sharing the story of the 501®–the world’s first…

Blog Entry - Heritage - March 24, 2016

At Levi Strauss & Co., our business depends on water. From cotton to manufacturing to consumer care, this precious resource…

Blog Entry - Heritage - March 22, 2016

Still stumped on what to wear for St. Paddy’s Day this year? Better grab something green to avoid being pinched…

Blog Entry - Brands - March 17, 2016

The Levi’s® 501® button fly jean – the original and first ever blue jean – was born on May 20,…

Blog Entry - Brands - March 16, 2016