LS&Co.’s First Women’s Outdoor Separates Turn 100
Women’s fashion in the 1920s was groundbreaking in many ways. It was the era of flappers, when Western women sported…
Blog Entry - Heritage - April 5, 2022Categories for Heritage
LS&Co.’s First Women’s Outdoor Separates Turn 100
Our Fab Favorites: Lauryn Hill’s Levi’s®
Our Fab Favorites asks Levi Strauss & Co. insiders for the lowdown on their top picks from the Levi Strauss…
Blog Entry - Heritage - March 21, 2022
How A ‘60s Levi’s® Ad Became a Gift of Love
In 1968, Levi’s® debuted a series of advertisements that captured the look and feel of the era. Young people dressed…
Blog Entry - Heritage - February 18, 2022
The Contribution of Holocaust Refugees at Levi Strauss & Co.
International Holocaust Remembrance Day is recognized on January 27 as a time to honor and mourn the 6 million Jewish…
Blog Entry - Heritage - January 26, 2022
Actor Jason Hervey Talks ‘Levi’s® for Life’
Actor Jason Hervey is best known for his role as Wayne Arnold in The Wonder Years, the popular coming-of-age television…
Blog Entry - Heritage - January 5, 2022
New Life for a Worn Jacket
It seems everyone has a Levi’s® story, and the Levi’s® Archives has found a virtual way to capture them. We’re…
Blog Entry - Heritage - December 16, 2021
Levi’s® Love Stories, Archived: Levi’s® for Life
It seems everyone has a Levi’s® story, and the Levi’s® Archives has found a virtual way to capture them. We’re…
Blog Entry - Heritage - November 29, 2021
The True Story Behind the Debut of Black Jeans
The rumor dates back to 1957 and involves “the King” himself. Elvis Presley supposedly debuted the first pair of Levi’s®…
Blog Entry - Heritage - November 4, 2021
The Leadville Levi’s®, Our Latest Archives Addition
At 10,000 feet above sea level, near the highest summit of the Rocky Mountains, the mining town of Leadville, Colorado,…
Blog Entry - Heritage - October 20, 2021
The “Riviting” Town of East Tincup
When Pete Symth, a radio personality, envisioned creating a Western American town in 1960, he imagined a place where visitors…
Blog Entry - Heritage - September 10, 2021
