Categories for Heritage

Throwback Thursday: Lady Levi’s® in Japan

Earlier this year I traveled to Mumbai and Milan to share our 80-year history of women’s jeans with media in…

Blog Entry - Heritage - September 17, 2015

A lot of the conversations about modern motherhood focus on the challenges of balancing career and home life. Look how…

Blog Entry - Heritage - September 15, 2015

It takes a village to raise a child, or so the saying goes. The same can be said for building…

Blog Entry - Heritage - September 15, 2015

Like many good ideas, the initial concept for Yerdle started with a small ah-ha moment. Andy Ruben, former head of…

Blog Entry - Heritage - September 14, 2015

Now that school’s in session, maximizing weekend fun is all the more important. How about spending a crafternoon with the…

Blog Entry - Heritage - September 11, 2015

American women joined the workforce in droves during World War II, replacing men who were serving as soldiers overseas. Known…

Blog Entry - Heritage - September 10, 2015

From your everyday out-and-about to dressing up for a night on the town, denim is always a solid choice. It’s…

Blog Entry - Brands - September 9, 2015

The story of Levi Strauss & Co. — and thus Levi Strauss Foundation (LSF) — begins with the story of…

Blog Entry - Heritage - September 8, 2015

Levi’s® revolutionized fashion forever when we invented the blue jean in 1873. Ever since, we’ve drawn on that denim heritage…

Blog Entry - Brands - September 3, 2015

Jack Hanf has been wearing Levi’s® all his life. He wore them on his first day of grade school at…

Blog Entry - Heritage - September 3, 2015