501® Blues: A Look Back at the Levi’s® Ad Campaign
The iconic “Levi’s® 501® Blues” campaign launched during the summer of 1984, pairing blues music with scenes of young people…
Blog Entry - Heritage - August 10, 2021Categories for Heritage
501® Blues: A Look Back at the Levi’s® Ad Campaign
More than 40 Years of Levi’s® at the Olympics
In 1980 and 1984, Levi Strauss & Co. became the official outfitter for Team U.S.A. Here’s how the games unfolded…
Blog Entry - Heritage - July 29, 2021
Levi’s® Klamath Jacket Added to San Francisco Exhibit
Oregon Native Alfred Leo Smith, a member of the Klamath/Modoc Tribe, spent a lifetime in Levi’s®. It started with flared…
Blog Entry - Heritage - July 22, 2021
Love, Life and Building a Future with LS&Co.
The following story is based on a recent oral history interview with retired Levi Strauss & Co. factory workers Louis…
Blog Entry - Heritage - June 14, 2021
AAPI Heritage Month: An LS&Co. Story
My Huynh, an apparel development technician at our Eureka Innovation Lab, has already solidified her place in Levi Strauss &…
Blog Entry - Heritage - May 26, 2021
Celebrating the Birth of the Levi’s® 501® Jean
On May 20th, 1873, the world’s first blue jean received its official patent – a day we commemorate each year…
Blog Entry - Heritage - May 20, 2021
Celebrating 40 Years of the Women’s 501® Jean
While the name Levi’s® is synonymous with blue jeans, it also made “herstory” by creating the first jeans for women…
Blog Entry - Heritage - May 13, 2021
The Story Behind the Official Fifth Pocket
In a 1996 Levi’s® 501® advertisement, Pool Boy, security guards watch over an attractive woman sunbathing by a palatial pool.…
Blog Entry - Heritage - May 3, 2021
‘Levi Strauss: A History of American Style’ Re-Opens
On Saturday, April 17th, the Contemporary Jewish Museum in San Francisco re-opens its doors to the general public, which features…
Blog Entry - Heritage - April 15, 2021
The Origins of Levi’s® RED
This year, we reintroduced Levi’s® Red, more than 20 years since the first release of the innovative Levi’s® line that…
Blog Entry - Heritage - April 1, 2021
