Heritage Podcast: Photo Fun with Uncle Levi
Levi Strauss & Co. Historian Tracey Panek recently learned about the discovery of a rare photo of our company’s founder,…
Blog Entry - Heritage - March 4, 2021Categories for Heritage
Heritage Podcast: Photo Fun with Uncle Levi
Levi Strauss’s Path to Gold
Fancy yourself a Levi Strauss history buff and looking to celebrate our founder’s 192nd birthday this week? Test your knowledge…
Blog Entry - Heritage - February 22, 2021
Working From Home … in 1906
In March 2020, the world headquarters of Levi Strauss & Co. in San Francisco emptied out virtually overnight as we…
Blog Entry - Heritage - February 1, 2021
New Levi Strauss Statue Marks Museum’s 20th Anniversary
The Levi Strauss Museum in Buttenheim, Germany, celebrated its 20th anniversary last year. Despite COVID-19 restrictions, creative planning by the…
Blog Entry - Heritage - January 14, 2021
The Real-Life Levi’s® Saga of the Traveling Pants
In the 2005 movie, The Sisterhood of the Traveling Pants, four friends stay connected by passing around a pair of…
Blog Entry - Heritage - January 6, 2021
Satellite Archives Open in London
Levi Strauss & Co. was founded during the 1850s California Gold Rush, when Bavarian-born Levi Strauss arrived in San Francisco.…
Blog Entry - Heritage - December 15, 2020
The Best Value Jean in 1890
On June 13, 1890, a clerk at Levi Strauss & Co. sent a bill to J. Arata of Vallecito, California.…
Blog Entry - Heritage - December 3, 2020
How Levi’s® Laundrette Ad Reignited the 501®
On Boxing Day 1985, U.K. television viewers watched as heartthrob Nick Kamen walked into a laundromat, stripped down to his…
Blog Entry - Brands - November 19, 2020
Levi’s® Vintage Denim Jackets Detailed in New Book
Levi Strauss & Co. invented the first riveted denim jackets in the 1870s. For nearly a century, the design was…
Blog Entry - Heritage - October 23, 2020
How World War II Changed Levi’s®
On Sept. 2, 1945, 75 years ago this month, formal surrender documents were signed aboard the U.S.S. Missouri, marking the…
Blog Entry - Heritage - September 30, 2020
