TURN ‘EM UP: The history of the blue jean cuff
Open up any fashion magazine, or watch people on the street in places like Los Angeles, San Francisco and New…
Blog Entry - Heritage - May 15, 2014Open up any fashion magazine, or watch people on the street in places like Los Angeles, San Francisco and New…
Blog Entry - Heritage - May 15, 2014The Kentucky Derby is this weekend, and while we do enjoy the occasional julep and fabulous hat, our favorite ponies…
Blog Entry - Heritage - May 2, 2014So what do you do with two dozen fashion editors that you have corralled at a dude ranch to celebrate…
Blog Entry - Heritage - April 25, 2014Levi Strauss & Co. invented the world’s first blue jeans in 1873. That’s a hard act to follow, but the…
Blog Entry - Heritage - April 24, 2014The legendary grunge outfit Nirvana recently received its official induction into the Rock and Roll Hall of Fame commemorating the…
Blog Entry - Heritage - April 16, 2014As baseball season gets underway, we thought it would be fun to share a few stories about how long Levi…
Blog Entry - Heritage - April 14, 2014After the dust of World War II had settled, Levi Strauss & Co. decided to start selling our jeans, jackets…
Blog Entry - Heritage - March 28, 2014Since the inception of the blue jean in 1873, artists and makers have been donning Levi’s® and denim while both…
Blog Entry - Heritage - March 27, 2014The early 1970s were all about decorating your favorite jeans and denim jacket, to make these pieces truly yours and…
Blog Entry - Heritage - March 18, 2014The Levi Strauss & Co. Archives is always on the hunt for vintage clothing, advertising and photographs to add to…
Blog Entry - Heritage - March 12, 2014