The Story of Levi Strauss
Levi Strauss, the inventor of the quintessential American garment, was born in Buttenheim, Bavaria on February 26, 1829 to Hirsch…
Blog Entry - Heritage - March 14, 2013Categories for Heritage
The Story of Levi Strauss
Happy Birthday, Blue Jeans!
It was 137 years ago today when the awarding of a U.S. patent – number 139,121, if you’re into details…
Blog Entry - Heritage - March 19, 2012
For the Levi’s® Connoisseur
As any longtime fan of the Levi’s® brand knows, there’s a lot of history in our jeans. And a new…
Blog Entry - Heritage - October 25, 2011
That Tab on Your, Um, Pocket? It’s 75!
One of the most recognizable trademarks in the world has just turned 75. And we’re proud to say, it’s ours.…
Blog Entry - Heritage - October 4, 2011
Two Horses. One Message.
Recognize the animals above? They’ve been part of the Levi’s® brand since 1886. But what you see here is something…
Blog Entry - Heritage - July 1, 2011
Lost and Found Gold
When you’ve been in business as long as Levi Strauss & Co. (157 years, to be precise) you’re bound to…
Blog Entry - Heritage - August 19, 2010
Levi, meet Betty. Betty, Levi.
It’s not every day you hear our founder Levi Strauss mentioned in the same breath with Betty White. But this…
Blog Entry - Heritage - July 7, 2010
This Day in (Denim) History
June 26, 1847 was a momentous day in the history of blue jeans. Why? Because it’s the day that the…
Blog Entry - Heritage - June 25, 2010
