Levi’s® Design, Past and Present
Becoming a Levi’s® designer wasn’t Dan Weinberg’s original dream job. “I always wanted to be a cartoonist,” he shared with…
Blog Entry - Heritage - December 19, 2019Categories for Heritage
Levi’s® Design, Past and Present
From the Archives: Glad You Asked…
Every year, the Levi Strauss & Co. Archives receives hundreds of questions from around the globe. Whether it’s a query…
Blog Entry - Heritage - December 11, 2019
How Haight St. Hippie Style Became a Levi’s® Sensation
Peggy Caserta was only 24 years old when she opened Mnasidika, a clothing boutique on Haight Street in San Francisco…
Blog Entry - Heritage - November 22, 2019
Major Levi Strauss Exhibit Coming to San Francisco Jewish Museum
This February, San Francisco’s Contemporary Jewish Museum (CJM) is getting a denim makeover courtesy of Levi Strauss. Levi Strauss:…
Blog Entry - Heritage - November 15, 2019
Levi’s® as Art: Showcasing an American Art Form
In 1973, Billy Shire’s studded Levi’s® jacket and Anna VA Polesny’s embroidered Levi’s® shorts were selected as two of the…
Blog Entry - Heritage - November 14, 2019
Blue Jeans and the Fall of the Berlin Wall
Thirty years ago this week the Berlin Wall fell, marking an end to the Cold War. Over two million people…
Blog Entry - Heritage - November 7, 2019
A Halloween Throwback – Revisiting Ghost Signs
To get you into the Halloween spirit, we’re revisiting our favorite advertisements of times past – ghost signs. These lingering…
Blog Entry - Heritage - October 31, 2019
Levi’s® and the Pioneering of Graphic Screen Printing
A cowboy pulls a hot-foot prank on a barber to the great amusement of his buddies and the dismay of…
Blog Entry - Heritage - October 24, 2019
Round ‘Em Up: A History of Levi’s® in Hollywood Westerns
In John Ford’s 1939 Western “Stagecoach,” John Wayne lights up the screen as the Ringo Kid with full swagger –…
Blog Entry - Heritage - October 16, 2019
Our Fab Favorites: 1960s Super Slims
Our Fab Favorites asks LS&Co. insiders for the low-down on their top picks from the Levi Strauss & Co. Archives.…
Blog Entry - Heritage - October 2, 2019
