Levi’s® Design, Past and Present
Becoming a Levi’s® designer wasn’t Dan Weinberg’s original dream job. “I always wanted to be a cartoonist,” he shared with…
Blog Entry - Heritage - December 19, 2019Becoming a Levi’s® designer wasn’t Dan Weinberg’s original dream job. “I always wanted to be a cartoonist,” he shared with…
Blog Entry - Heritage - December 19, 2019Every year, the Levi Strauss & Co. Archives receives hundreds of questions from around the globe. Whether it’s a query…
Blog Entry - Heritage - December 11, 2019Peggy Caserta was only 24 years old when she opened Mnasidika, a clothing boutique on Haight Street in San Francisco…
Blog Entry - Heritage - November 22, 2019This February, San Francisco’s Contemporary Jewish Museum (CJM) is getting a denim makeover courtesy of Levi Strauss. Levi Strauss:…
Blog Entry - Heritage - November 15, 2019In 1973, Billy Shire’s studded Levi’s® jacket and Anna VA Polesny’s embroidered Levi’s® shorts were selected as two of the…
Blog Entry - Heritage - November 14, 2019Thirty years ago this week the Berlin Wall fell, marking an end to the Cold War. Over two million people…
Blog Entry - Heritage - November 7, 2019To get you into the Halloween spirit, we’re revisiting our favorite advertisements of times past – ghost signs. These lingering…
Blog Entry - Heritage - October 31, 2019A cowboy pulls a hot-foot prank on a barber to the great amusement of his buddies and the dismay of…
Blog Entry - Heritage - October 24, 2019In John Ford’s 1939 Western “Stagecoach,” John Wayne lights up the screen as the Ringo Kid with full swagger –…
Blog Entry - Heritage - October 16, 2019Our Fab Favorites asks LS&Co. insiders for the low-down on their top picks from the Levi Strauss & Co. Archives.…
Blog Entry - Heritage - October 2, 2019