Categories for Innovation

Introducing the New Levi’s® App

Want to score exclusive access to limited edition products, access to Levi’s®-promoted events, and find style inspiration from your favorite…

Blog Entry - Innovation - January 7, 2020

We are always looking for new ways to use technology to engage and educate consumers when they’re shopping in our…

Blog Entry - Innovation - December 17, 2019

New update, no re-purchase necessary. The revolutionary technology that powers the Levi’s® Trucker Jacket with Jacquard™ by Google enables the…

Blog Entry - Brands - October 1, 2019

The Levi’s® brand is making it even easier to find your new favorite pair of jeans by bringing the shopping…

Blog Entry - Innovation - September 25, 2019

When Dockers® invented the khaki in 1986, it revolutionized the working man’s dress code. Now, it’s doing it again with…

Blog Entry - Brands - August 7, 2019

In 2018, Levi Strauss & Co. ushered in an industry game-changer, a new digital design and finishing technology that had…

Blog Entry - Innovation - July 29, 2019

Started by us, finished by you. The Levi’s® brand is putting the power of personalization directly into consumers’ hands by…

Blog Entry - Brands - July 24, 2019

Levi’s® China is now offering customization services on WeChat, the country’s ubiquitous messaging platform, enabling fans to personalize and buy…

Blog Entry - Innovation - July 11, 2019

When it comes to shopping, there’s finding that perfect jacket or jean that’s personally right for you, and then there’s…

Blog Entry - Innovation - July 9, 2019

From the world’s first blue jeans to the latest F.L.X. laser technology, Levi Strauss & Co. strives to be at…

Blog Entry - Innovation - July 8, 2019