Categories for Innovation

What’s Next for Our NextGen Stores

In 2019, we launched our first six NextGen pilot stores across Europe and Asia where we have been testing and…

Blog Entry - Brands - February 4, 2020

Want to score exclusive access to limited edition products, access to Levi’s®-promoted events, and find style inspiration from your favorite…

Blog Entry - Innovation - January 7, 2020

We are always looking for new ways to use technology to engage and educate consumers when they’re shopping in our…

Blog Entry - Innovation - December 17, 2019

New update, no re-purchase necessary. The revolutionary technology that powers the Levi’s® Trucker Jacket with Jacquard™ by Google enables the…

Blog Entry - Brands - October 1, 2019

The Levi’s® brand is making it even easier to find your new favorite pair of jeans by bringing the shopping…

Blog Entry - Innovation - September 25, 2019

When Dockers® invented the khaki in 1986, it revolutionized the working man’s dress code. Now, it’s doing it again with…

Blog Entry - Brands - August 7, 2019

In 2018, Levi Strauss & Co. ushered in an industry game-changer, a new digital design and finishing technology that had…

Blog Entry - Innovation - July 29, 2019

Started by us, finished by you. The Levi’s® brand is putting the power of personalization directly into consumers’ hands by…

Blog Entry - Brands - July 24, 2019

Levi’s® China is now offering customization services on WeChat, the country’s ubiquitous messaging platform, enabling fans to personalize and buy…

Blog Entry - Innovation - July 11, 2019

When it comes to shopping, there’s finding that perfect jacket or jean that’s personally right for you, and then there’s…

Blog Entry - Innovation - July 9, 2019