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Cultural & social impact messaging

Raising our voice for equality and justice

We are pioneers because we lead with our values of empathy, originality, courage and integrity. They guide the decisions we make – including if, how and when to take a stand on issues of purpose, both internally with our employees and externally with our consumers.

We view speaking up on behalf of victims of race and identity-based attacks and efforts to undercut equity and access to resources and universal human rights, not as an expression of support for any country or its policies, but as a plea for humanity, for all people, everywhere.

In weighing our decision to use our voice, we consider a multitude of factors, including our commitment to equality, stance against racism, bias, bigotry and race or gender-based violence, sense of responsibility and demonstration of care and concern for employees, communities and fans. Most specifically, we leverage our voice when it is:

  • Necessary – when actions and events are egregious or exceptional in nature
  • Meaningful – To employees, fans & key stakeholders
  • Strategic – Will be useful and important in driving change & expressing solidarity or a critical stance in alignment with our values

In 2021, there were several times we deemed it appropriate to speak-up and out to our employees and/or consumers in response to social and cultural issues, including after the Chauvin trial/verdict and in reaction to violence against the Asian and AAPI communities (#StopAsianHate) among others.

In addition to timely responses to current events, we further defined our process and protocol for proactive and reactive messaging, launching a new Social/Cultural Messaging framework and a new Brand Values Strategy.

Beyond the Label

Embracing activewear, diversity, equity & inclusion with Beyond Yoga: Beyond Yoga, LS&Co.’s performance activewear division, is a brand on a mission: To give everybody — of every size and shape — the luxury-level comfort they deserve from activewear. The brand’s philosophy centers on body positivity, inclusiveness and authentic self-expression.

Beyond Yoga has a strong track record of giving back to its communities, donating over $200,000 last year in products and donations to the Downtown Los Angeles Women’s Center, ACLU, the AAPI Civic Engagement Fund, Marsha P. Johnson Institute, Vital Voices and other organizations. The brand also funds and supports social progress, equity and inclusion, and reproductive rights.

Last year, Beyond Yoga founded its BIPOC Teacher Training Scholarship, a program that aims to increase BIPOC representation in the yoga and wellness community. Beyond Yoga sponsored nearly 40 men and women in attaining their yoga teacher certification and the program will continue through 2022. Additionally, Beyond Yoga took to social media with the #BeyondEnough campaign, which encouraged people to rise above societal pressures and the noise to be a certain size, lose quarantine weight, or live up to other people’s expectations.

Established by women co-founders, 89% of Beyond Yoga’s 89 employees are female. More than 60% of the brand’s employees and 52% of their management identify as Black Indigenous People of Color (BIPOC).

Beyond the Label

Embracing activewear, diversity, equity & inclusion with Beyond Yoga: Beyond Yoga, LS&Co.’s performance activewear division, is a brand on a mission: To give everybody — of every size and shape — the luxury-level comfort they deserve from activewear. The brand’s philosophy centers on body positivity, inclusiveness and authentic self-expression.

Beyond Yoga has a strong track record of giving back to its communities, donating over $200,000 last year in products and donations to the Downtown Los Angeles Women’s Center, ACLU, the AAPI Civic Engagement Fund, Marsha P. Johnson Institute, Vital Voices and other organizations. The brand also funds and supports social progress, equity and inclusion, and reproductive rights.

Last year, Beyond Yoga founded its BIPOC Teacher Training Scholarship, a program that aims to increase BIPOC representation in the yoga and wellness community. Beyond Yoga sponsored nearly 40 men and women in attaining their yoga teacher certification and the program will continue through 2022. Additionally, Beyond Yoga took to social media with the #BeyondEnough campaign, which encouraged people to rise above societal pressures and the noise to be a certain size, lose quarantine weight, or live up to other people’s expectations.

Established by women co-founders, 89% of Beyond Yoga’s 89 employees are female. More than 60% of the brand’s employees and 52% of their management identify as Black Indigenous People of Color (BIPOC).

Body positivity and inclusivity have been at the core of everything Beyond Yoga does since we launched 17 years ago. We’ve always understood that for our products to be inclusive, every bit of our company has to be inclusive, as well. We’ve lived by those values, and partnering with LS&Co. shows our team and consumers how seriously we take these beliefs. This is a movement, not a moment. - Michelle Wahler, CEO, Beyond Yoga

Brand Advocacy

The Levi’s® and Dockers® brands bring our values to consumers
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Grantmaking

Our corporate and Levi Strauss Foundation giving supports action for equality
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More About Using Our Voice & Funding Change

Using Our Voice & Funding Change Overview

Brand Advocacy

Grantmaking

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