Rodeo Rider RagsRodeo Rider Rags

Levi Strauss & Co. CEO Chip Bergh created a news sensation when he challenged the notion that blue jeans should…

Blog Entry - Heritage - February 5, 2015

Throwback Thursday: Beyond DenimThrowback Thursday: Beyond Denim

Levi Strauss & Co. is, of course, famous for denim: we made the first blue jeans by taking this traditional…

Blog Entry - Heritage - January 15, 2015

BIGGEST BLUE JEAN BREAKTHROUGHS OF 2014BIGGEST BLUE JEAN BREAKTHROUGHS OF 2014

Neil Bell, Levi Strauss & Co.’s Global Fabric Innovation Manager, says that if you want innovate, there’s no better place…

Blog Entry - Brands - January 12, 2015

The Importance of Consumer EducationThe Importance of Consumer Education

Last month, LS&Co. held an exciting project in partnership with Goodwill. The Field of Jeans was a two-week drive that…

Blog Entry - Sustainability - December 17, 2014

Give Back On #GivingTuesdayGive Back On #GivingTuesday

Congratulations! You made it through Black Friday and Cyber Monday – hopefully with some new pairs of Levi’s® in tow.…

Blog Entry - Values - December 2, 2014