501 Archives - Levi Strauss & Co : Levi Strauss & Co

How Levi’s® Laundrette Ad Reignited the 501®

On Boxing Day 1985, U.K. television viewers watched as heartthrob Nick Kamen walked into a laundromat, stripped down to his…

Blog Entry - Brands - November 19, 2020

These faded, tattered and torn blue jeans represent two decades Noel Lambe of Kildare, Ireland spent in his favorite pair…

Blog Entry - Heritage - March 14, 2019

It’s been 145 years and they’re still going strong. Riveted pockets were patented by Levi Strauss & Co. and J.W.…

Blog Entry - Brands - May 10, 2018

At last skateboarders have a 501® to call their own. Levi’s® most iconic jean, a favorite of skateboarders for decades,…

Blog Entry - Brands - August 11, 2017

When it comes to denim, fit is everything. But we all need a little help sometimes. Our Levi’s® Fall/Winter 2017…

Blog Entry - Brands - August 7, 2017

On May 20, 1873—144 years ago—Levi Strauss & Co. and tailor Jacob Davis patented the idea for riveted pockets in…

Blog Entry - Heritage - June 8, 2017

On May 20, Levi’s® celebrates the anniversary of the day that would forever change the way that people dress: the…

Blog Entry - Brands - May 19, 2017

Welcome to our spring 2017 issue of From the Archives, a behind-the-scenes look at the ins and outs of the…

Blog Entry - Heritage - May 18, 2017

May 20 marks the birthday of the blue jean—the day in 1873 when Levi Strauss & Co. and Jacob Davis…

Blog Entry - Heritage - April 6, 2017

With a proclivity for the classics and a penchant for vintage looks, Chiara Ferragani – better known as the blogger…

Blog Entry - Brands - October 24, 2016