A Levi’s® Mystery: The Case of the Prized Cutoffs
When radio producer Ben Riskin first came upon a pair of Levi’s® 501® cutoff shorts at a Chicago thrift store,…
Blog Entry - Brands - February 22, 2019When radio producer Ben Riskin first came upon a pair of Levi’s® 501® cutoff shorts at a Chicago thrift store,…
Blog Entry - Brands - February 22, 2019Music festivals, pool parties, street fairs, barbecues… our brands aren’t just at the center of culture – we’re at the…
Blog Entry - Brands - July 24, 2017So far, 2016 has been a year where authenticity reigns, fast fashion slows and what’s old is, well, cool again.…
Blog Entry - Brands - September 7, 2016Shortly after a radio interview about my work as the Levi Strauss & Co. Historian, the host sent me an…
Blog Entry - Brands - April 21, 2016