The legendary grunge outfit Nirvana recently received its official induction into the Rock and Roll Hall of Fame commemorating the…
Blog Entry - Heritage - April 16, 2014
For serious fade artists, creating the perfect worn jeans look isn’t just a hobby—it’s an art form. Whether it’s behind-the-knee…
Blog Entry - Brands - April 1, 2014
After the dust of World War II had settled, Levi Strauss & Co. decided to start selling our jeans, jackets…
Blog Entry - Heritage - March 28, 2014
Since the inception of the blue jean in 1873, artists and makers have been donning Levi’s® and denim while both…
Blog Entry - Heritage - March 27, 2014
We’re in the midst of a serious drought here in California. So much so that the state has labeled the…
Blog Entry - Sustainability - March 21, 2014
When raw denim enthusiasts and denimheads team up on social media, the results can be profound. That’s because keeping up…
Blog Entry - Brands - March 19, 2014
The early 1970s were all about decorating your favorite jeans and denim jacket, to make these pieces truly yours and…
Blog Entry - Heritage - March 18, 2014
We all know that our jeans can keep us warm. It turns out, they can do so in more ways…
Blog Entry - Sustainability - March 13, 2014
The Levi Strauss & Co. Archives is always on the hunt for vintage clothing, advertising and photographs to add to…
Blog Entry - Heritage - March 12, 2014
It’s Oscar time. That means dazzling gowns, tailored tuxes and … denim? Yep! While it’s not often associated with the…
Blog Entry - Heritage - February 27, 2014
