How to “Wear” Jeans: A Look at Five Great Fades
For serious fade artists, creating the perfect worn jeans look isn’t just a hobby—it’s an art form. Whether it’s behind-the-knee…
Blog Entry - Brands - April 1, 2014How to “Wear” Jeans: A Look at Five Great Fades
When Denim Was Dangerous
After the dust of World War II had settled, Levi Strauss & Co. decided to start selling our jeans, jackets…
Blog Entry - Heritage - March 28, 2014
Slow Art and Denim: A Look at the Timeless Craft of Denim Quilts
Since the inception of the blue jean in 1873, artists and makers have been donning Levi’s® and denim while both…
Blog Entry - Heritage - March 27, 2014
World Water Day: Let’s Make a Difference, Together
We’re in the midst of a serious drought here in California. So much so that the state has labeled the…
Blog Entry - Sustainability - March 21, 2014
#Denimheads: We Admire Raw Denim Enthusiasm on Reddit
When raw denim enthusiasts and denimheads team up on social media, the results can be profound. That’s because keeping up…
Blog Entry - Brands - March 19, 2014
The Me Decade, in Denim Art
The early 1970s were all about decorating your favorite jeans and denim jacket, to make these pieces truly yours and…
Blog Entry - Heritage - March 18, 2014
Denim Insulation: Another Way Jeans Can Keep You Warm
We all know that our jeans can keep us warm. It turns out, they can do so in more ways…
Blog Entry - Sustainability - March 13, 2014
LS&Co. Value, 1890s Style—The Story of the 201® Jean
The Levi Strauss & Co. Archives is always on the hunt for vintage clothing, advertising and photographs to add to…
Blog Entry - Heritage - March 12, 2014
Denim and the Oscars: A Look at Jeans in Cinema
It’s Oscar time. That means dazzling gowns, tailored tuxes and … denim? Yep! While it’s not often associated with the…
Blog Entry - Heritage - February 27, 2014
Meet An LS&Co. Creative: Sally Leon
One of the best parts of working at Levi Strauss & Co. is rubbing shoulders with a lot of creative…
Blog Entry - Uncategorized - February 24, 2014
