Levi’s® Gets Cheeky with New Wedgie Fit
Yep, you read that right. This spring, the Levi’s® brand is introducing a new fit for women: the Wedgie. From…
Blog Entry - Brands - January 22, 2016Levi’s® Gets Cheeky with New Wedgie Fit
Customers Asked, Karyn Hillman Answered: The Story Behind The Levi’s 501 CT
Great designers must achieve a certain balance. How do you stay true to a brand’s identity—in particular, a brand with…
Blog Entry - Brands - February 4, 2015
Predicting The Future With LS&Co.’s Senior Innovation Designer
For LS&Co.’s Senior Innovation Designer Una Murphy, predicting the future comes with the territory. After working on Levi’s® Vintage Clothing…
Blog Entry - Brands - January 26, 2015
Dirty is the New Clean According to GMA
In May 2014, Levi Strauss & Co. CEO Chip Bergh was at Fortune Brainstorm Green talking about ways to save water…
Blog Entry - Brands - January 14, 2015
BIGGEST BLUE JEAN BREAKTHROUGHS OF 2014
Neil Bell, Levi Strauss & Co.’s Global Fabric Innovation Manager, says that if you want innovate, there’s no better place…
Blog Entry - Brands - January 12, 2015
Behind The Scenes: How The Levi’s Holiday Windows Come To Life
For Gregory Gordon, Senior Manager of Levi’s® Global Creative Services, Christmas kicks off in February. That’s when he starts considering…
Blog Entry - Brands - December 22, 2014
Rising Stars at the California College of the Arts Fashion Show
A few weeks ago, in a spacious white tent on the new back lot of the California College of the…
Blog Entry - Values - June 2, 2014
Destroying Denim…for Good
Ask Melissa Hook what she does for a living and her short answer is pretty simple: Destroy denim. Melissa is…
Blog Entry - Values - April 30, 2014
Report from the Ranch: The 80th Anniversary of Lady Levi’s® Jeans
Levi Strauss & Co. invented the world’s first blue jeans in 1873. That’s a hard act to follow, but the…
Blog Entry - Heritage - April 24, 2014
Wellthread. Now Online.
The wait is over. We first shared the news of the Dockers® Wellthread collection back in November. The Wellthread process…
Blog Entry - Brands - April 2, 2014
