Traditionally, denim finishing – which creates worn, faded design elements on jeans – has been a labor-intensive and chemical-reliant process.…
Blog Entry -
Brands
- February 28, 2018
How do you deliver high-quality, durable denim styles to consumers when and where they want them while improving and modernizing…
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Innovation
- February 27, 2018
An old Levi’s® garment factory that once sang with the whir of sewing machines will get a new life, with…
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Values
- February 26, 2018
You’ve heard the stories: camp-outs, hours-long lines and frenzies. No, it’s not Black Friday (although that’s not uncommon, either). These…
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Brands
- February 23, 2018
This Monday, Feb. 26, is the birthday of our founder, Levi Strauss, who would have turned 189 years old. Born…
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Uncategorized
- February 22, 2018
The key to Levi Strauss & Co.’s success is both authenticity and unpredictability, says Seth Ellison, LS&Co. executive vice president…
Blog Entry -
Values
- February 21, 2018
Albert Einstein dedicated his life to his work, not his wardrobe. The late genius chose to keep it routine when…
Blog Entry -
Brands
- February 20, 2018
Are you familiar with the Levi’s® batwing? How about that tiny little pocket situated inside your big front pocket? Not…
Blog Entry -
Brands
- February 19, 2018
The Levi Strauss & Co. Collaboratory was created to help the next generation of apparel makers tackle the import social…
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Sustainability
- February 16, 2018
From inventing the blue jean in 1873 to launching our Jacquard jacket in 2017, LS&Co. has always been an innovator…
Blog Entry -
Heritage
- February 15, 2018