Working From Home … in 1906
In March 2020, the world headquarters of Levi Strauss & Co. in San Francisco emptied out virtually overnight as we…
Blog Entry - Heritage - February 1, 2021Working From Home … in 1906
Satellite Archives Open in London
Levi Strauss & Co. was founded during the 1850s California Gold Rush, when Bavarian-born Levi Strauss arrived in San Francisco.…
Blog Entry - Heritage - December 15, 2020
The Best Value Jean in 1890
On June 13, 1890, a clerk at Levi Strauss & Co. sent a bill to J. Arata of Vallecito, California.…
Blog Entry - Heritage - December 3, 2020
How Levi’s® Laundrette Ad Reignited the 501®
On Boxing Day 1985, U.K. television viewers watched as heartthrob Nick Kamen walked into a laundromat, stripped down to his…
Blog Entry - Brands - November 19, 2020
From the Archives: Glad You Asked …
Every year, the Levi Strauss & Co. Archives receives hundreds of questions from inquiring fans around the globe. Whether it’s…
Blog Entry - Heritage - March 26, 2019
An Irish TBT Tale Behind A Favorite Pair of 501® Jeans
These faded, tattered and torn blue jeans represent two decades Noel Lambe of Kildare, Ireland spent in his favorite pair…
Blog Entry - Heritage - March 14, 2019
Letters from a Genuine Levi’s® Dudeen
In 1939, Virginia Brookbush of Idaho Falls, Idaho, corresponded with Levi Strauss & Co. in letters, detailing vivid descriptions of…
Blog Entry - Heritage - March 7, 2019
HBD, Levi Strauss – A Story of Our Founder’s Character
If Levi Strauss were alive today, he’d be celebrating his 190th birthday this week. At Levi Strauss & Co., we…
Blog Entry - Heritage - February 28, 2019
A Levi’s® Mystery: The Case of the Prized Cutoffs
When radio producer Ben Riskin first came upon a pair of Levi’s® 501® cutoff shorts at a Chicago thrift store,…
Blog Entry - Brands - February 22, 2019
ICYMI – Best of Heritage
As one of the oldest, most iconic American companies, Levi Strauss & Co. takes great pride in its heritage. Our…
Blog Entry - Heritage - February 15, 2019
