Lady Levi's® Archives - Levi Strauss & Co : Levi Strauss & Co

Meet Viola: Our Oldest Pair of Women’s Levi’s® Jeans

We’re known for creating the world’s first blue jean, patented in 1873, for men. But in the 1930s, we leveled…

Blog Entry - Brands - August 29, 2017

Today, skinny jeans are a staple of most people’s wardrobes. In fact, the fit has become so essential we even…

Blog Entry - Brands - August 24, 2017

It may seem like a simple contribution in the larger journey toward gender equality, but Levi’s® truly pushed the envelope…

Blog Entry - Brands - March 8, 2017

The 1961 movie, The Misfits, is notable for its critical acclaim, its star-studded cast and its fame as the final…

Blog Entry - Heritage - October 28, 2015

Earlier this year I traveled to Mumbai and Milan to share our 80-year history of women’s jeans with media in…

Blog Entry - Heritage - September 17, 2015

For many of our fans, the Levi’s® brand is synonymous with Levi’s® 501® jeans. The name of those iconic pants…

Blog Entry - Heritage - August 6, 2015

Manhattan Event Celebrates Launch of Levi’s® New Women’s Denim Collection Trends come and go, but badass women never go out…

Blog Entry - Brands - July 10, 2015

Throughout history, female pioneers have changed our world for the better. They’ve fought for equal rights, demanded equal treatment and…

Blog Entry - Heritage - July 7, 2015

Impressions of India As a prelude to the full global reset of our Levi’s® women’s product line, I recently traveled…

Blog Entry - Heritage - May 14, 2015

Eighty years ago this fall, Levi Strauss & Co. charted new territory with the launch of Lady Levi’s® jeans. The…

Blog Entry - Values - November 14, 2014