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Levi’s® Engineered Jeans™ at 20: The Innovative Backstory of LEJLevi’s® Engineered Jeans™ at 20: The Innovative Backstory of LEJ

Twenty years ago, Levi Strauss & Co. transformed jean design by introducing an innovative new concept, three-dimensionality. The innovation grew…

Blog Entry - Heritage - June 13, 2019

Spring Forward Your Style with Levi’s®Spring Forward Your Style with Levi’s®

Spring is just around the corner – the perfect time to switch up that style with the latest Levi’s® fits…

Blog Entry - Brands - February 18, 2019

A Quick Q&A with Stars of Asia’s Levi’s® Engineered Jeans™ CampaignA Quick Q&A with Stars of Asia’s Levi’s® Engineered Jeans™ Campaign

Levi’s® Engineered Jeans™ revolutionized the denim industry with their unorthodox fit and progressive style when it first launched in 1999. They were…

Blog Entry - Brands - February 4, 2019

Levi’s® x ARTS THREAD Design Competition Tackles Engineered JeansLevi’s® x ARTS THREAD Design Competition Tackles Engineered Jeans

Almost two decades ago, the Levi’s® Design team had a flash of inspiration that totally twisted the traditional concept of…

Blog Entry - Brands - November 20, 2017
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