Two Horses and 130 Years of History
Before closing the doors at a Levi Strauss & Co. retail store on the East Coast, staff contacted me with…
Blog Entry - Heritage - April 7, 2016Two Horses and 130 Years of History
No Foolin’: Levi’s® Jeans Made for Clowning Around
After interviewing former rodeo bull rider Shawn Edwards, whose final ride sent him into a 7-day coma, I was convinced…
Blog Entry - Heritage - March 31, 2016
On the Road in France—Sharing the 501® Globally
Following a recent visit to Russia, I traveled to France to continue sharing the story of the 501®–the world’s first…
Blog Entry - Heritage - March 24, 2016
