We Are 501®We Are 501®

This spring is all about the 501® jean, a blank canvas of expression since 1873. And as the creator of…

Blog Entry - Values - April 8, 2016

A Monster CollaborationA Monster Collaboration

Watching Southern-California based artist Evan Rossell raise a “Stink” at the Levi Strauss & Co. headquarters marked one cool intersect…

Blog Entry - Brands - April 6, 2016

What Blue Jeans Say About CultureWhat Blue Jeans Say About Culture

You can’t talk about the denim evolution without recognizing the birth of the blue jean. That credit goes to Levi…

Blog Entry - Heritage - March 30, 2016

The Levi’s Brand in LiteratureThe Levi’s Brand in Literature

Pennsylvania-born Owen Wister is sometimes called the father of the classic western novel. Like his hero, Theodore Roosevelt, he spent…

Blog Entry - Heritage - December 26, 2014

Be Fearless: Pioneers in Justice Case StudyBe Fearless: Pioneers in Justice Case Study

In 2010, the Levi Strauss Foundation launched the Pioneers in Justice initiative which is working to redefining the relationship between…

Blog Entry - Uncategorized - December 1, 2014