Beyond ‘Paper or Plastic’
I confess: When I go to the grocery store, I sometimes forget my canvas bags. When the clerk asks the…
Blog Entry - Sustainability - September 23, 2010Beyond ‘Paper or Plastic’
We’re Surrounded. (And It’s a Good Thing.)
If there’s anything I like less than moving, I can’t think of it right now. Oh, okay. War. Pestilence. Hunger.…
Blog Entry - Sustainability - September 16, 2010
It’s Time to Ban Sandblasting
One of the reasons jeans remain so popular is that each pair takes on a unique pattern of wear and…
Blog Entry - Values - September 7, 2010
Setting the Record Straight
Whether you read it in a newspaper or get it from someone “in the know,” you never really know if…
Blog Entry - Sustainability - August 31, 2010
Clothes Dryers: Beware!
The call to action was simple enough – design a new way to air dry your clothes that would eliminate…
Blog Entry - Sustainability - August 3, 2010
A Troubadour For Our Times
This week, Annie Lennox headlined a historic rally of global AIDS leaders and advocates in Vienna Austria to underscore the…
Blog Entry - Values - July 21, 2010
Levi, meet Betty. Betty, Levi.
It’s not every day you hear our founder Levi Strauss mentioned in the same breath with Betty White. But this…
Blog Entry - Heritage - July 7, 2010
Not Just a Trademark — But Also a Commitment to Worker Safety
As Chief Intellectual Property Counsel at Levi Strauss & Co., it’s my job to protect our brands from counterfeiters. This…
Blog Entry - Values - June 30, 2010
This Day in (Denim) History
June 26, 1847 was a momentous day in the history of blue jeans. Why? Because it’s the day that the…
Blog Entry - Heritage - June 25, 2010
The Coolest Kid on the Block
When I was growing up in San Francisco’s Mission district, the coolest kid on the block was this guy named…
Blog Entry - Values - June 8, 2010
