Author Lynn Downey looks back at Levi
A little blast from the past blew into town recently when retired Levi Strauss & Co. Historian Lynn Downey stopped…
Blog Entry - Heritage - January 24, 2017Author Lynn Downey looks back at Levi
Throwback Thursday: The Story of Levi
Some 190 years after his birth and nearly 165 years after founding the company that bears his name, Levi Strauss…
Blog Entry - Heritage - November 17, 2016
Jeans: A Natural Choice
Blue jeans—a Levi’s® original—are quintessentially American. In fact, a recent study revealed that our iconic brand has become so synonymous…
Blog Entry - Values - July 6, 2016
Where It All Began: Visiting Levi Strauss’s Hometown, Buttenheim
A few months ago I was invited to speak at a conference with corporate historians and archivists about Levi Strauss…
Blog Entry - Heritage - June 2, 2016
Harvey Milk & Levi Strauss: Connections, Community Service, And Family Legacies
Levi Strauss & Co. has had a strong record of giving back ever since its founder, Levi Strauss, made a…
Blog Entry - Values - May 4, 2016
Two Horses and 130 Years of History
Before closing the doors at a Levi Strauss & Co. retail store on the East Coast, staff contacted me with…
Blog Entry - Heritage - April 7, 2016
No Foolin’: Levi’s® Jeans Made for Clowning Around
After interviewing former rodeo bull rider Shawn Edwards, whose final ride sent him into a 7-day coma, I was convinced…
Blog Entry - Heritage - March 31, 2016
What Blue Jeans Say About Culture
You can’t talk about the denim evolution without recognizing the birth of the blue jean. That credit goes to Levi…
Blog Entry - Heritage - March 30, 2016
Introducing Levi’s Lounge
Whether you’re rocking out to your favorite indie group at your local bar or swaying to Springsteen at an arena,…
Blog Entry - Brands - March 25, 2016
On the Road in France—Sharing the 501® Globally
Following a recent visit to Russia, I traveled to France to continue sharing the story of the 501®–the world’s first…
Blog Entry - Heritage - March 24, 2016
