Throwback Thursday: Beyond DenimThrowback Thursday: Beyond Denim

Levi Strauss & Co. is, of course, famous for denim: we made the first blue jeans by taking this traditional…

Blog Entry - Heritage - January 15, 2015

Happy Birthday, Levi!Happy Birthday, Levi!

Today, Levi Strauss would have turned 185. To help you get to know the birthday boy a little better, we’re…

Blog Entry - Heritage - February 26, 2014

The Story of Levi StraussThe Story of Levi Strauss

Levi Strauss, the inventor of the quintessential American garment, was born in Buttenheim, Bavaria on February 26, 1829 to Hirsch…

Blog Entry - Heritage - March 14, 2013