Just a few blocks from Levi’s® San Francisco Headquarters lives the Eureka Innovation Lab, an in-house creative space dedicated to design,…
Blog Entry - Brands - March 21, 2017
They’ve gussied up in Gaultier and Gucci and been decked out in Diane Von Furstenberg and DKNY by Donna Karan.…
Blog Entry - Brands - March 20, 2017
SXSW is rocking this week at the Levi’s® Outpost in Austin where I tried on the new Project Jacquard jacket,…
Blog Entry - Brands - March 16, 2017
In honor of three unique milestone anniversaries, Levi’s® and Rolling Stone have fashioned the perfect partnership. The brands are ringing…
Blog Entry - Brands - March 10, 2017
It may seem like a simple contribution in the larger journey toward gender equality, but Levi’s® truly pushed the envelope…
Blog Entry - Brands - March 8, 2017
It might have been the summer of ’69 when you got your first real Orange Tabs somewhere near the Five…
Blog Entry - Uncategorized - March 7, 2017
Consumer tastes may seem as fickle as the weather. So how do legacy brands like Levi’s® change with the times…
Blog Entry - Values - March 6, 2017
It’s small — smaller than your pinky fingernail. And it’s bright — a piece of fabric, a contrasting blip against…
Blog Entry - Brands - March 1, 2017
Editor’s Note: The following was originally published on levi.com. As founder of the Tennessee rock band Bully, Alicia Bognanno’s possessions…
Blog Entry - Brands - February 27, 2017
Levi Strauss had an indelible impact on the fabric of American culture — so much so that his name became…
Blog Entry - Heritage - February 24, 2017
