From Mom Jean To Wedgie Fit – The Evolution Of An Iconic Trend
We’re recognizing Mother’s Day by celebrating the evolution of the mother of all denim trends: the mom jean. Back in…
Blog Entry - Brands - May 6, 2016From Mom Jean To Wedgie Fit – The Evolution Of An Iconic Trend
Levi’s® Celebrates #501Day On Sunday in New York
So, how will you 501® this 5/01? Levi’s® is setting up in New York City to capture the unique styles…
Blog Entry - Values - April 29, 2016
Throwback Thursday: A Look Back at Levi Strauss & Co.'s Rich Baseball Heritage
Nothing signals the onset of warm weather like baseball. To celebrate America’s favorite pastime and our brand’s long history with…
Blog Entry - Heritage - April 28, 2016
Give Back to Earth, Take Back Those Clothes
Your old could be somebody’s new. This Earth Day, do the planet a favor and keep your used clothes out…
Blog Entry - Sustainability - April 22, 2016
The Long “Loved” Romance of Levi’s® Cutoffs
Shortly after a radio interview about my work as the Levi Strauss & Co. Historian, the host sent me an…
Blog Entry - Brands - April 21, 2016
Skateboarding For Peace of Mind
“Skateboarding saves lives” is something many professional skateboarders have said since the sport was first introduced in the 1970s. In…
Blog Entry - Values - April 18, 2016
Go Cheeky for Coachella
The weather is warming up and the stages are getting set for some of the biggest rock shows of the…
Blog Entry - Brands - April 13, 2016
We Are 501®
This spring is all about the 501® jean, a blank canvas of expression since 1873. And as the creator of…
Blog Entry - Values - April 8, 2016
A Monster Collaboration
Watching Southern-California based artist Evan Rossell raise a “Stink” at the Levi Strauss & Co. headquarters marked one cool intersect…
Blog Entry - Brands - April 6, 2016
What Blue Jeans Say About Culture
You can’t talk about the denim evolution without recognizing the birth of the blue jean. That credit goes to Levi…
Blog Entry - Heritage - March 30, 2016
