Dirty is the New Clean According to GMADirty is the New Clean According to GMA

In May 2014, Levi Strauss & Co. CEO Chip Bergh was at Fortune Brainstorm Green talking about ways to save water…

Blog Entry - Brands - January 14, 2015

BIGGEST BLUE JEAN BREAKTHROUGHS OF 2014BIGGEST BLUE JEAN BREAKTHROUGHS OF 2014

Neil Bell, Levi Strauss & Co.’s Global Fabric Innovation Manager, says that if you want innovate, there’s no better place…

Blog Entry - Brands - January 12, 2015

The Levi’s Brand in LiteratureThe Levi’s Brand in Literature

Pennsylvania-born Owen Wister is sometimes called the father of the classic western novel. Like his hero, Theodore Roosevelt, he spent…

Blog Entry - Heritage - December 26, 2014

80 Years Of Women’s (Wardrobe) Liberation80 Years Of Women’s (Wardrobe) Liberation

The following is an excerpt from an article originally published on LinkedIn, where LS&Co. leaders periodically share their perspectives and…

Blog Entry - Heritage - November 21, 2014

Throwback Thursday: Denim DiscoveryThrowback Thursday: Denim Discovery

Jeans hidden in air vent see daylight many decades later Since taking over as historian, I have been eager to…

Blog Entry - Heritage - November 20, 2014