Sometimes, the greatest achievements have the most humble beginnings. We asked Tom Diettrich, owner of Marin County denim shop Jeans-To-A-T,…
Blog Entry - Brands - June 4, 2014
Out with the new and in with the old. Etsy, a marketplace for handmade goods and vintage items, provides a…
Blog Entry - Brands - May 27, 2014
It’s official: you can stop washing your jeans. And that’s a direct suggestion from Levi Strauss & Co. CEO, Chip…
Blog Entry - Sustainability - May 20, 2014
Quilting is having a major moment. And denim has an unquestionable place in quilting history. Quilts and Color: Quilts from…
Blog Entry - Brands - May 19, 2014
The 1950s Levi’s denim tuxedo is the stuff that throwbacks are made of—or is it? Turns out, this iconic piece…
Blog Entry - Uncategorized - May 15, 2014
Keat Chan isn’t just a denim arbiter, enthusiast, and blogger—he’s a bona fide denim head, who knows the ins and…
Blog Entry - Brands - May 12, 2014
Ask Melissa Hook what she does for a living and her short answer is pretty simple: Destroy denim. Melissa is…
Blog Entry - Values - April 30, 2014
There are lots of people around the world these days who collect vintage denim. Not so many years ago, that…
Blog Entry - Values - April 29, 2014
Levi Strauss & Co. invented the world’s first blue jeans in 1873. That’s a hard act to follow, but the…
Blog Entry - Heritage - April 24, 2014
Among the iconic Levi’s® brand products you may have in your closet is the Trucker jacket. It’s a wardrobe staple…
Blog Entry - Sustainability - April 23, 2014
