Turf Day
“Watching grass grow” isn’t as boring as you might think. I mean, look at that guy above. He seems pretty…
Blog Entry - Uncategorized - April 22, 2014Turf Day
Those Oft-Forgotten Pant Parts
When you step into your favorite jeans, there are a lot of things you might consider. How comfy they are,…
Blog Entry - Brands - April 17, 2014
Rock and Roll Hall of Jeans: A Look at Legendary Denim-Clad Rock Artists
The legendary grunge outfit Nirvana recently received its official induction into the Rock and Roll Hall of Fame commemorating the…
Blog Entry - Heritage - April 16, 2014
How to “Wear” Jeans: A Look at Five Great Fades
For serious fade artists, creating the perfect worn jeans look isn’t just a hobby—it’s an art form. Whether it’s behind-the-knee…
Blog Entry - Brands - April 1, 2014
When Denim Was Dangerous
After the dust of World War II had settled, Levi Strauss & Co. decided to start selling our jeans, jackets…
Blog Entry - Heritage - March 28, 2014
Slow Art and Denim: A Look at the Timeless Craft of Denim Quilts
Since the inception of the blue jean in 1873, artists and makers have been donning Levi’s® and denim while both…
Blog Entry - Heritage - March 27, 2014
In the Wake of World Water Day
Washing your jeans every two weeks instead of weekly will save 14 liters of water. That’s 59 eight-ounce glasses of…
Blog Entry - Sustainability - March 24, 2014
#Denimheads: We Admire Raw Denim Enthusiasm on Reddit
When raw denim enthusiasts and denimheads team up on social media, the results can be profound. That’s because keeping up…
Blog Entry - Brands - March 19, 2014
The Me Decade, in Denim Art
The early 1970s were all about decorating your favorite jeans and denim jacket, to make these pieces truly yours and…
Blog Entry - Heritage - March 18, 2014
Tourist Stop
San Francisco ranks near the top of many travelers’ favorite destinations. There’s something about the scenic beauty, culinary delights and…
Blog Entry - Values - March 6, 2014
