The Me Decade, in Denim Art
The early 1970s were all about decorating your favorite jeans and denim jacket, to make these pieces truly yours and…
Blog Entry - Heritage - March 18, 2014The Me Decade, in Denim Art
Tourist Stop
San Francisco ranks near the top of many travelers’ favorite destinations. There’s something about the scenic beauty, culinary delights and…
Blog Entry - Values - March 6, 2014
#Denimheads: Instagram Follows for a Denim-Drenched Feed
Whether we’re waiting in line or riding public transit, nothing quite hits the spot like a well-curated Instagram feed. And…
Blog Entry - Uncategorized - February 14, 2014
From So-Cal Surfer to Brussels Exec: Meet Seth Ellison
UNZIPPED: What is your role at Levi Strauss & Co.? SETH ELLISON: I represent our Europe region on the Worldwide…
Blog Entry - Values - February 12, 2014
The Musical Trio Behind the Levi’s® Store Soundtrack
Step into almost any retail store and you’ll likely be greeted with music. Its effects can vary — from pulling…
Blog Entry - Values - January 24, 2014
#Denimheads: Embrace Your Obsession with 5 Denim-Centric Sites
If you freeze your jeans, regularly bathe in your jeans or have an inexplicable affinity for the smell of raw…
Blog Entry - Innovation - January 16, 2014
Sourcing Dyneema’s Super Strength: An Interview with LS&Co. Fabric Innovator Neil Bell
Where do you go to find the world’s strongest fabric? The military, of course. That’s where Neil Bell found Dyneema…
Blog Entry - Brands - January 8, 2014
Deconstructing the Ex-Girlfriend
Editor’s note: After finding out about the new Levi’s® brand jean, the Ex-Girlfriend, we had to hear “the back story” from…
Blog Entry - Brands - January 6, 2014
Clothes for Kids
A new pair of jeans can make a huge difference to any child, especially one used to hand-me-downs. That’s why…
Blog Entry - Values - November 13, 2013
Football + Football
The word “football” means one thing to people in the United States and quite another to folks in, well, most…
Blog Entry - Values - October 25, 2013
