The Jean-ius Style of Steve JobsThe Jean-ius Style of Steve Jobs

Turtlenecks and signature Levi’s® defined the look of tech icon Steve Jobs. Like Albert Einstein, Jobs was known for his…

Blog Entry - Heritage - October 14, 2016

Happy 80th, Red Tab!Happy 80th, Red Tab!

Today marks 80 years since we began using one of the company’s most important trademarks: the Tab Device, the signature…

Blog Entry - Heritage - September 1, 2016