Levi Strauss & Co. is on a mission to make greener apparel – and people are paying attention.
Recently, we were honored to receive the annual Champions Award from the Green Chemistry & Commerce Council (GC3) to recognize the company’s work in pushing for safer chemicals in apparel production.
LS&Co.’s pioneering Screened Chemistry program, for example, scores chemicals based on their toxicity to human health and the environment, and restricts the use of harmful substances. We are also at the forefront of other environmentally friendly initiatives like the Water<Less™ finishing process, which dramatically reduces the amount of water it takes to make a pair of jeans.
But as a leader in the sustainable apparel field, our efforts don’t stop there. LS&Co. is a strong advocate for change across the industry, open sourcing our sustainability programs (including Water<Less™, Worker Well-being and Screened Chemistry) to any company that wants to make a difference – including our competitors. We also actively support industry events that promote sustainability startups.
Our message is clear: We are committed to making the apparel industry more sustainable.
So, we’re particularly proud of this recognition at the annual GC3 Innovators Roundtable, which brings together hundreds of professionals with the goal to push for the speedier adoption of new sustainability technology by big industries. This year, attendees included C-suite executives from industry giants like Dow Chemical and Procter & Gamble, as well as tiny startups working on the cutting edge of science. The lively conversations between raw material suppliers, formulators, brands, engineers, chemists and environmental lawyers made for a week marked by energy and optimism.
At LS&Co., we’re lucky to have courageous leadership that is truly dedicated to profits through principles. Our innovation and sustainability teams are encouraged to take risks and try new things in the quest for a better future. Receiving the GC3 Champions award is affirmation that our core values are evident in our actions, and others are taking notice.
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