Launched in January 2026, the Levi’s® Wear Longer Project is a community engagement initiative that empowers the next generation to take fashion into their own hands — teaching young people how to repair, refresh and reimagine their clothes so they look better and last longer.

Through hands-on learning, free digital resources and community-based workshops, the Levi’s® Wear Longer project gives young people the practical skills needed to extend the life of the clothes they already own.

Gen Z is reshaping style through their commitment to self-expression, thrifting and sustainability. But compared to older generations, many lack the skills to truly make their clothing their own.

41% of Gen Z lack any clothing repair or customization skills — compared to less than 25% of older generations.

New research commissioned by Levi Strauss & Co. found that while older generations often learned repair and customization skills at home or in school — from altering a hem to sewing a custom patch — Gen Z has largely missed out. Yet 35% say they would keep their clothing longer if they knew how to alter or repair them.

Building on the Levi’s® brand’s legacy of crafting durable, quality clothing designed to last a lifetime, the Wear Longer Project aims to empower the next generation to reduce waste by repairing, refreshing and reimagining their clothes.