Our Legacy
Since inventing blue jeans in 1873, we’ve been the authority on denim, becoming the most recognizable and imitated clothing in the world.
Levi’s® is an icon of Americana, and has been for generations. Our aesthetic is recognized around the world.
Our clothes celebrate rugged individuality and self-expression. Rooted in utility, the Levi’s® brand began as the unofficial uniform of hardworking Californians, and have since been worn by rebels and mavericks of all stripes, everywhere.
Today, the Levi’s® brand continues to evolve through a relentless pioneering and innovative spirit that is unparalleled.
