Levi Strauss & Co. is driven by strong values, creativity and hard work. Using innovative, sustainable and progressive practices isn’t just how we make our jeans and other products — it’s a principle we value in all of our work.

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All things Levi Strauss & Co. Here, you'll find interviews with our designers, company news and exclusive looks into everything we're excited about.

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We Don’t Chase the Landscape, We Change It …

…and we’ve been doing so for 140-plus years.
In 1873, the Levi’s® 501® jean was born through visionary insight and simple innovation.  And over the past 140 years, Levi’s has…

501 timeline

Presenting an Iconic Brand in Multiple Dimensions

A profile of Chad Hinson, Levi Strauss & Co. Creative Services
Chad Hinson is no stranger to the business of design, from assisting clients to making mood and inspiration boards…

collaboration feature

How to Source Innovative Ideas

Composer John Cage once said, “I can’t understand why people are frightened of new ideas. I’m frightened of the old ones.” The need to find creative sources of new ideas…