Levi Strauss & Co. is driven by strong values, creativity and hard work. Using innovative, sustainable and progressive practices isn’t just how we make our jeans and other products — it’s a principle we value in all of our work.

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All things Levi Strauss & Co. Here, you'll find interviews with our designers, company news and exclusive looks into everything we're excited about.

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Where You’ll Find Us at #SB50

To all of San Francisco’s Super Bowl 50 visitors, allow us to be the first to welcome you to the city by the bay, the place where Tony Bennett left…

Photo Credit: Kelley L Cox-USA TODAY Sports

Super Bowl Ads Last Just 30 Seconds. Here’s How Levi’s Scored A 20-Year Spot

(Photo Credit: Kelley L Cox-USA TODAY Sports) Nearly two million people will soon be in San Francisco to participate in one of the biggest events in the world: Super Bowl…


LS&Co. Football Flashbacks

Before digging into the chips and salsa for Sunday’s Super Bowl 50, take a trip down memory lane with your favorite jeans company. At Levi Strauss & Co., we’ve celebrated…