We believe that clothes — and how you make them — can make a difference. Since 1853, we’ve been obsessed with innovating to meet people’s needs. We invented the first blue jean, and we reinvented khaki pants. And we work to build sustainability into everything we do. We are driven by our purpose: to deliver profits through principles to make an outsized impact on the world. We are Levi Strauss & Co.

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All things Levi Strauss & Co. Here, you'll find interviews with our designers, company news and exclusive looks into everything we're excited about.

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Festival Season + Levi’s®: The Perfect Pairing

Coachella may officially be behind (or is it Bey-hind?) us, but it also marks the kickoff of the summer festival season where shows and style go hand in hand. Sure,…

LS&Co. Ramps Up Investment In China Market

Global brands are working hard these days to capture a share of the increasingly lucrative Chinese market, and Levi Strauss & Co. is no exception. Nicolas Versloot, managing director of…

The Definitive Denim Care Guide

There’s more than one way to do right by the planet. Take your jeans, for example. As we gear up for Earth Day this weekend, we offer you these easy…