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A Roundup of Truckers in the Levi’s® Archives

The Levi’s® Trucker has become almost as iconic as our blue jeans, and today is one of the most copied…

Blog Entry - Heritage - March 3, 2024

In the lead-up to this year’s Seen & Heard, Levi Strauss & Co.’s annual global women’s summit, we issued a…

Blog Entry - Workplace - December 10, 2023

Pop quiz: What’s the name of the first Levi’s® riveted denim jacket? Hint — it’s not the Trucker. Though arguably…

Blog Entry - Heritage - October 17, 2023

New update, no re-purchase necessary. The revolutionary technology that powers the Levi’s® Trucker Jacket with Jacquard™ by Google enables the…

Blog Entry - Brands - October 1, 2019

The Levi’s® Trucker jacket has long been the kind of style staple that wears AND travels well. In honor of…

Blog Entry - Values - April 13, 2018

Fifty years ago, the Levi’s® brand introduced the 70505, or what we call the Type III Trucker jacket. Worn by…

Blog Entry - Brands - November 30, 2017

The Levi’s® Type III Trucker jacket—easily one of the most iconic pieces of American clothing—was born in the perfect confluence…

Blog Entry - Brands - October 10, 2017

1967 was a game-changer for the Levi’s® brand. So this week we’re looking back at some of our milestone moments…

Blog Entry - Brands - October 2, 2017

The Levi’s® Commuter™ Trucker Jacket with Jacquard™ by Google is set to make its debut as the ultimate in connected…

Blog Entry - Brands - September 25, 2017

Since its grand opening in March, Levi’s® Lounge, located here in San Francisco just blocks from the Levi Strauss &…

Blog Entry - Values - October 21, 2016