We've been the innovation leader in apparel since 1873, the year we created the world's first blue jean. We didn't stop there. We've had an impact on every decade since, from activewear for women in the early 20th century, to leading the casual businesswear revolution of the 1990s with the Dockers® brand, to providing everyday values with the Levi Strauss Signature® brand.
Being a leader in corporate citizenship is just as important to us as being an apparel innovator. Levi Strauss himself started this tradition and we're keeping the spirit of his commitment to corporate citizenship alive. We opened integrated factories in the American South before it was mandated by the government, we were the first to create responsible product sourcing guidelines and pioneered policies to help employees with HIV/AIDS.
Throughout our long history we've driven change in the marketplace and in the world, offering products that are right for every generation. We invite you to take a look at our proud heritage.