May 11 2012
This morning in Paris, the Levi’s® brand opens the doors to its newest flagship store, located at 76 Champs-Élysées.
Appropriately enough, the legacy of denim harkens back to 17th century France and Serge de Nimes, a sturdy fabric known as “serge” that was introduced in Nimes, France. More than a century later, Levi Strauss and Jacob Davis invented the first blue jean. And now, on one of the world’s most prestigious shopping streets, this new Levi's® flagship store will house an impressive array of the latest in fashion, the very best in denim, as well as a selection of Levi’s® Vintage Clothing.
A tailor shop is located on the store’s first floor, allowing customers to have their favorite denim items tailored by a team of specialized craftsmen. This Levi’s® tailor shop is one of only four in the world.
Sustainable design has been integrated into every aspect of the store – from the electrics and lighting to the ventilation and wood. The store is filled with reclaimed, reused and restored materials.
To celebrate the long-standing connection between the two countries, the grand opening will feature a series of collaborations between French and American cultural pioneers. Over the course of two months, music legends Pedro Winter (a.k.a Busy P), from Ed Banger Records (Paris), and James Murphy of LCD Soundsystem/DFA Records (New York), as well as street artists Mr. Andre (Paris) and Shepard Fairey (Los Angeles) will share their love for each other's cultures, creative spirits and homelands. They'll do so through music and art-themed installations, limited-edition, collaboratively designed apparel, and a series of events, screenings and interactive workshops.
Below, some images of the new store -- pre-shoppers! And a video marking the store opening and artistic collaborations.
See you on the Champs-Élysées!
Posted By: Cory Warren, Editor, LS&Co. Unzipped
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